Aging Baby Boomers Are Flocking to the Remarkable Sweet Bird of Youth

LOS ANGELES, Oct. 30, 1998 - Wrinkles, hair loss, aches and pains are all part of growing old, and no one likes it. But there IS a way to fight back, and the secret may lie in the remarkable feathered friend from "down under" - the emu (pronounced e¢-mew).

At first glance the emu resembles its cousin the ostrich. But the difference is skin deep. The Australian native is a booming business here in the U.S. as a scientific marvel, not just for its low-fat meat or fanciful feathers, but for its oil.

You see, when it comes to aging baby boomers, emu oil is the golden egg.

We invite you to provide your viewers with information on today's hottest product in skin care and aging - emu oil.

Please note the following:

• Dr. Michael Holick, research scientific from Boston University Medical Center was interviewed by ABC TV, New York (March 4, 1998) on his studies of the effectiveness of emu oil on a variety of aging skin issues.
• With the winter season just ahead, the American emu industry is gearing up to bring emu oil to market in time to combat the drying, aging effects of cold weather.
• While the emu industry had financial challenges in the early '90s, today's dedicated producers tend approximately 500,000 birds on 5,000-6,000 farms in 48 states.
• Conducted at Texas Tech University's Timothy J. Harner Burn Center and funded by The American Emu Association (AEA), a study on emu oil as a positive burn-wound treatment was presented in 1998.

AEA is a 1,700-member nonprofit organization of breeders, producers and marketers of emu meat and oil.

Courtesy of the American Emu Association